Product Design Leader based in Dubai with 15+ years building design functions, leading redesigns, and shipping products that drive measurable growth.
I combine AI, human-centered design, and product strategy across the full product lifecycle. Most recently, I led the design function of an AI technology venture, integrating Claude, Figma AI, and LLM-powered tools directly into the product workflow.
Across my career, I've scaled design teams from 0 to 12, driven conversion uplifts of up to 2x, and built design systems that cut delivery time by 50%. My leadership style is direct and hands-on — I credit teams publicly and own strategy privately.